Objective:
Happy Soda was in need of a complete refresh in everything from visuals to comms. Our goal was to set the tone for the brand, build an audience, understand customer preferences, hold our own against our competition and put the product on customers' radar.
Execution:
We knew we needed a new direction with our images and videos, with this we collaborated with our brand partner Smiley to host a two-day content shoot. Over the course of two days, I led the creative direction to capture high-quality assets that would define Happy Soda’s refreshed aesthetic. This involved coordinating with influencers, photographers, and videographers to ensure brand consistency across all content. We carefully selected locations, styled setups, and engaged with audiences in real-time to enhance social media presence.
Results:
With a comprehensive set of assets in place, I was able to shape the overall brand aesthetic for Happy Soda. This included designing the website (and building in Shopify), developing a strategic social media presence, and creating an optimised Amazon storefront. The content captured during the shoot helped establish a strong and cohesive brand identity, ensuring consistency across all customer touch points. As a result, we successfully increased brand visibility and engagement while positioning Happy Soda as a recognisable and desirable product.
Key Takeaways:
This experience highlighted the power of strategic content creation in defining a brand’s identity and building consumer interest. By leading the creative direction, I learned the importance of adaptability and attention to detail in capturing authentic moments. Additionally, engaging with influencers and leveraging high-quality visuals proved to be effective in expanding our reach. Ultimately, this initiative demonstrated that a well-executed content strategy can drive awareness, engagement, and long-term brand success.
